This model provides an innovative method and a group of technological solutions that will help manage the waste produced by the shoes at the end of their useful life, turning them into new shoes (more sustainable), to therefore close the loop. The concept is the “circular economy”. 

 
The implementation of this model consists in establishing a system to collect used shoes in our shoe stores (off and online) on a European level to encourage and motivate consumers to recycle their shoes, separate and recycle the different parts of the shoes by getting social organisations involved and by making sustainable shoes using these recycled materials to reduce the impact of the footwear on the environment.   

The LifeKannaGreen project is promoted by two leading companies in their field. Both companies share the respect for environmental and social values; they advocate the circular economy and the protection of the environment. These companies are Capiccio SL and Cambio Circular, SLU. 

Objectives: 

The Lifekannagreen project will contribute to the objectives of the priority areas of the LIFE environment sub-programme, the efficiency of the resources and the circular economy in the following way: 

• A sustainable production and consumption model will be prepared for the footwear sector: the consumers will have incentives to choose sustainable shoes through appropriate prices and clear information about the social and environmental advantages.   

• The model might be repeated in other countries and transferred to other sectors (such as the textile, the construction, plastics or rubber product sectors). The companies will calculate and evaluate the efficiency of the resources during the life cycle and the new business model, through the guidance on the recycling plans.  
  

• To a great extent it will contribute to improving the efficiency of the resources by reducing the impact that the footwear sector has on the environment, thus avoiding 46.9 tons of waste produced from footwear and by converting the waste, 67,000 pairs of ELKS (end-of-life Kanna shoes) into valuable resources to make new footwear. 
  

• The project will be a job placement model, which will create 5 jobs in the first stage and between 25 and 35 new jobs for people at risk of social exclusion in the development stage. In this way, it provides job opportunities for people who, due to their circumstances, find it difficult to get employment.  

• The project will be implemented as a new business and consumption model in the 11 countries where CAPICCIO operates, which means that the LIFEKANNAGREEN project is international. 
• The project has an important social economy part to it because it tries to create jobs through the circular economy, which clearly makes it a social integration and employment model.