ACTIVITY
Report in a news program on national tv ‘La Sexta’ about Life Kanna Green project
Date
15/03/2021
Place
Tv
Language
Spanish
Evicence
Impact Reached people / entities
2.586.000
Impact estim behavior change
129.300
Observ.
Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)
Used material
Manufacturing tools, Notice board
ACTIVITY
Report in a news program on regional public tv ‘7tv’ about Life Kanna Green project
Date
10/04/2021
Place
Tv
Language
Spanish
Evicence
Impact Reached people / entities
29.000
Impact estim behavior change
1.450
Observ.
Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)
Used material
Manufacturing tools, Notice board
ACTIVITY
News in MURCIA.COM: «Asociación Proyecto Abraham favorece el empleo de inserción con su empresa Cambio Circular»
Date
30/04/2021
Place
News web
Language
Spanish
Evicence
Observ.
Regional news web
ACTIVITY
Project presentation in YOUTE FESTIVAL footwear fair in Caravaca-Murcia-Spain
Date
08/07/2021
Place
Ateneo Caravaca – Youte Festival & online
Language
Spanish
Evicence
Impact Reached people / entities
92
Impact estim behavior change
28
Observ.
Recording from 59′ to 1h15′
Used material
Conference hall, roll up, media tools, sound, computers tools
ACTIVITY
News published in ‘Global Fashion’. International professional magazine
Date
20/07/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence
LifeKannaGreen: Recogida de calzado para reciclar
Impact Reached people / entities
5.000
Impact estim behavior change
750
ACTIVITY
News published in ‘Yo Dona’ – ‘El Mundo’ newspapper
Date
25/07/2021
Place
News web
Language
Spanish
Evicence
Impact Reached people / entities
1.020
Impact estim behavior change
501
Observ.
National paper & online newspaper «2nd in difussion in Spain
ACTIVITY
News published in ‘Hola’ lifestyle magazine web
Date
03/09/2021
Place
News web
Language
Spanish
Evicence
Impact Reached people / entities
94.915
Impact estim behavior change
4.746
Observ.
Online version of the main lifestyle&fashion Spanish magazine
ACTIVITY
Video LKG project – presentation in MOMAD MADRID fashion fair «Moda con Sentido»
Date
18/09/2021
Place
IFEMA Madrid & online
Language
Spanish – English
Evicence
Impact Reached people / entities
450
Impact estim behavior change
135
Observ.
Video has been shown others fairs & events. It is accesible in LKG YOUTUBE channel:
Used material
Conference hall, roll up, media tools, sound, computers tools
ACTIVITY
Presentation of LKG CONTAINER to shops & retailers in MICAM MILANO fair
Date
19/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence
Impact Reached people / entities
246
Impact estim behavior change
74
Used material
MICAM stand – Tv – notice board – recycled carton LKG container – LKG brochoures Kanna triptico DEF
ACTIVITY
News published in ‘Pinker Moda’. International professional magazine about the LKG presentation in MOMAD
Date
20/09/2021
Place
News web
Language
Spanish
Evicence
Descubre las actividades del Foro Momad 4.0 by Correos
Impact Reached people / entities
670
Impact estim behavior change
101
ACTIVITY
Presentation of LKG project to Italian press & influencers at PALAZZO TURATI Milano
Date
20/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence
Impact Reached people / entities
89
Impact estim behavior change
27
Used material
Palazzo, stand, LKG container, LKG brochoures Kanna triptico DEF
ACTIVITY
LKG Container pressentation in greece shoe stores
Date
22/09/2021
Place
Instagram presentation
Language
Greek
Evicence
Impact Reached people / entities
154.400
Impact estim behavior change
7.720
Used material
LKG container
ACTIVITY
LKG technical coordinator Radio interview in ONDA REGIONAL DE MURCIA – public regional radio
Date
22/09/2021
Place
Interview
Language
Spanish
Evicence
INTERVIEW IN ONDA REGIONAL RADIO
Impact Reached people / entities
12.000
Impact estim behavior change
600
ACTIVITY
Delivery of the containers to stores and presentation of the collection campaign in 5 shoe stores in Spain
Date
27/09/2021
Place
5 locations in Spain
Language
Spanish
Evicence
Impact Reached people / entities
350
Impact estim behavior change
105
Used material
LKG container
ACTIVITY
Delivery of the containers to stores and presentation of the collection campaign in 3 shoe stores in France
Date
27/09/2021
Place
3 locations in France
Language
French
Evicence
Impact Reached people / entities
225
Impact estim behavior change
68
Used material
LKG container
ACTIVITY
Post on Instagram by Carmen Chaparro, TV news presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
Impact Reached people / entities
150.000
Impact estim behavior change
2.500
ACTIVITY
Post on Instagram by Lucia Heredero, journalist specialized in fashion and lifestyle, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
Impact Reached people / entities
6.908
Impact estim behavior change
345
ACTIVITY
Post on Instagram by Flora González, TV weather presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
Impact Reached people / entities
113.000
Impact estim behavior change
5.650
ACTIVITY
Post on Instagram by Mónica Hoyos, spanish celebrity, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
Impact Reached people / entities
180.000
Impact estim behavior change
9.000
ACTIVITY
Realization of the first KANNA GREEN HOUR in Yacaré store in Madrid, Spain. The presentation of the LKG project is made, sensitizing users through the recycling of used footwear in LKG containers, accessing the participation every 5 minutes of raffles for new pairs of KANNA GREEN shoes.
Date
28/10/2021
Place
Yacaré Store in Madrid, Spain
Language
Spanish
Evicence
Impact Reached people / entities
450
Impact estim behavior change
135
Used material
LKG container
ACTIVITY
Live broadcast of the first KANNA GREEN HOUR on the television program MADRID DIRECTO (TELEMADRID TV)
Date
28/10/2021
Place
Tv
Language
Spanish
Evicence
Impact Reached people / entities
2.586.000
Impact estim behavior change
129.300
Observ.
Recording from 1h 4′ to 1h 8′
Used material
Manufacturing tools, Notice board
ACTIVITY
News published in ‘Global Fashion’. International professional magazine reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence
Impact Reached people / entities
5.000
Impact estim behavior change
250
ACTIVITY
News published in MURCIA.COM reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
News web
Language
Spanish
Evicence
Impact Reached people / entities
3.528
Impact estim behavior change
176
ACTIVITY
News published in GLOBAL FASHION EXPORT reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence
Recolectar y reciclar calzado con LifeKannaGreen
Impact Reached people / entities
5.000
Impact estim behavior change
750
ACTIVITY
News published in the digital magazine RD Calzado (Spanish footwear magazine) reporting the first KANNA GREEN HOUR
Date
03/11/2021
Place
Professional magazine online
Language
Spanish
Evicence
Impact Reached people / entities
2.500
Impact estim behavior change
125
ACTIVITY
Presentation of the new KANNA GREEN footwear collection at the «PASARELA MEDITERRANEA» fashion show
Date
14/11/2021
Place
Fashion show in Murcia
Language
Spanish
Evicence
La Acid Collection desfila en la Pasarela Mediterránea
Impact Reached people / entities
720
Impact estim behavior change
216
Used materials
New collection of footwear KANNA GREEN
ACTIVITY
Seminar at the Mediterranean IES in Cartagena informing about the labor insertion developed in «CAMBIO CIRCULAR» and the LIFE KANNA GREEN project
Date
16/11/2021
Place
IES Cartagena
Language
Spanish
Evicence
Impact Reached people / entities
45
Impact estim behavior change
14
ACTIVITY
LKG technical coordinator Radio interview in ESRADIO – national radio
Date
17/11/2021
Place
Interview
Language
Spanish
Evicence
Impact Reached people / entities
132.000
Impact estim behavior change
6.600
ACTIVITY
LKG technical coordinator interview in «VIVA LA VIDA» – national paper magazine
Date
29/11/2021
Place
National paper magazine
Language
Spanish
Evicence
Impact Reached people / entities
112.000
Impact estim behavior change
5.600
ACTIVITY
Publication in the digital magazine Avenue Illustrated of an article that shows the project
Date
01/12/2021
Place
Spanish online magazine
Language
Spanish
Evicence
Impact Reached people / entities
20.000
Impact estim behavior change
1.000
ACTIVITY
Related publication in SEMANA, Spanish national paper magazine, of a Kanna Green boot in the fashion section
Date
10/12/2021
Place
Spanish paper magazine
Language
Spanish
Evicence
Observations
Photograph of model Kanna Green appears without comment
ACTIVITY
Related publication in the digital magazine Silhouette Donna of an article that shows the fashion trends of the market referring to the project
Date
29/12/2021
Place
Spanish paper magazine
Language
Spanish
Evicence
Silhouette Donna
ACTIVITY
Appearance of a shoe model Kanna Green in the fashion magazine INSTYLE
Date
01/01/2022
Place
Spanish paper magazine
Language
Spanish
Evicence
INSTYLE
Observations
Photograph of model Kanna Green appears without comment
ACTIVITY
Publication of an article by Laura Opazo on sustainable fashion in the general magazine «Viva la Vida»
Date
05/01/2022
Place
Spanish paper magazine
Language
Spanish
Evicence
VIVA LA VIDA
Impact Reached people / entities
135.000
Impact estim behavior change
6.750
ACTIVITY
Publication of an article by Laura Opazo on sustainable fashion in the «Sustainability» section of the website www.eltiempo.es
Date
13/01/2022
Place
Spanish web
Language
Spanish
Evicence
www.eltiempo.es
Impact Reached people / entities
23.000
Impact estim behavior change
1.150
ACTIVITY
Face-to-face presentation of the project at the international footwear fair MOMAD, in Madrid
Date
05/02/2022
Place
International Textile, Footwear and Accessories Fair MOMAD (Madrid, Spain)
Language
Spanish
Evicence
Impact Reached people / entities
40
Impact estim behavior change
12
Used materials
Conference hall, roll up, media tools, Kanna Green Shoes, LKG container
ACTIVITY
Realization of a face-to-face and online workshop on the project at the Murcia Circular Economy Fair
Date
10/02/2022
Place
Murcia circular economy fair (Murcia, Spain)
Language
Spanish
Evicence
Impact Reached people / entities
560
Impact estim behavior change
168
Used materials
Conference hall, roll up, media tools, Kanna Green Shoes, LKG container
ACTIVITY
Presentation at the MICAM footwear fair in Milan (Italy) of the LKG project to clients, potential clients and the international press.
Date
13/03/2022 to 15/03/2022
Place
MICAM footwear fair (Milan, Italy)
Language
Italian, Spanish and English
Evicence
Impact Reached people / entities
1.220
Impact estim behavior change
366
Used materials
LKG container
ACTIVITY
Publication of an article in the digital magazine semana.com presenting the project and the new LKG collections
Date
27/03/2022
Place
Digital magazine Semana.com
Language
Spanish
Evicence
Semana.com
Impact Reached people / entities
38.500
Impact estim behavior change
1.925
ACTIVITY
Segmented delivery to Spain, USA, UK and the rest of Europe of the «Life Kanna Green» project NEWSLETTER
Date
22/04/2022
Language
English and spanish
Evicence
Impact Reached people / entities
1,426
Impact estim behavior change
71
Observ.
Used material
LKG Newsletter
ACTIVITY
Presentation of the Life Kanna Green footwear at the Sustainable Fashion Week in Murcia (Spain)
Date
23/04/2022
Language
Spanish
Evicence
Impact Reached people / entities
1,600
Impact estim behavior change
480
Used material
LKG footwear
ACTIVITY
Press article presenting the LIFE KANNA GREEN project at the Mediterranea fashion show published on the website of the Spanish Association of Social and Solidarity Economy Recovery Workers
Date
22/05/2020
Language
Spanish
Evicence
Impact Reached people / entities
2,600
Impact estim behavior change
130
ACTIVITY
Press article presenting the LIFE KANNA GREEN project published in the national Spanish magazine SEMANA (paper publication)
Date
06/06/2022
Language
Spanish
Evicence
Impact Reached people / entities
120,000
Impact estim behavior change
6,000
ACTIVITY
Presentation of the LKG project to international buyers, national buyers and other visitors at YOUTE – Jute Arts Festival. The 2nd prototype of this project was also exhibited. 2 collection containers were installed with which 160kg of footwear was collected at the end of its useful life, which will be given a second life.
Date
08/06/2022 to 11/06/2022
Language
Spanish
Evicence
Impact Reached people / entities
2,200
Impact estim behavior change
660
Used materials
Kanna Green Shoes (2nd prototype) and LKG container
ACTIVITY
Publication in the digital news magazine «7 days Alhama» in which the LKG project is referred to
Date
08/07/2022
Language
Spanish
Evicence
Impact Reached people / entities
850
Impact estim behavior change
45
ACTIVITY
Appearance in the program «Stay with me» on regional television 7 Region of Murcia (min 46:30 to 55:00). Where in addition to disseminating the main characteristics, objectives and actions of the project, the 2nd prototype (summer model) was presented.
Date
20/07/2022
Language
Spanish
Evicence
Impact Reached people / entities
17,000
Impact estim behavior change
850
Used materials
Kanna Green Shoes (2nd prototype)
ACTIVITY
Presentation at the Micam international footwear fair (Milan – Italy) of the LIFEKANNAGREEN project to buyers, distributors and retailers. The 3rd prototype was also exhibited and conversations began with different distributors and retailers to position the sustainable prototypes of this project and participate in the collection campaign.
Date
20/09/2022 to 22/09/2022
Language
Spanish-English-Italian
Evicence
Impact Reached people / entities
354
Impact estim behavior change
106
Used materials
Kanna Green Shoes (3nd prototype) and LKG container
