Delivery of the containers to stores and presentation of the collection campaign in 5 shoe stores in Spain
Date
27/09/2021
Place
5 locations in Spain
Language
Spanish
Evicence
Impact Reached people / entities
350
Impact estim behavior change
105
Used material
LKG container
ACTIVITY
Delivery of the containers to stores and presentation of the collection campaign in 3 shoe stores in France
Date
27/09/2021
Place
3 locations in France
Language
French
Evicence
Impact Reached people / entities
225
Impact estim behavior change
68
Used material
LKG container
ACTIVITY
Post on Instagram by Carmen Chaparro, TV news presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
ACTIVITY
Post on Instagram by Lucia Heredero, journalist specialized in fashion and lifestyle, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
ACTIVITY
Post on Instagram by Flora González, TV weather presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
ACTIVITY
Post on Instagram by Mónica Hoyos, spanish celebrity, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence
ACTIVITY
Realization of the first KANNA GREEN HOUR in Yacaré store in Madrid, Spain. The presentation of the LKG project is made, sensitizing users through the recycling of used footwear in LKG containers, accessing the participation every 5 minutes of raffles for new pairs of KANNA GREEN shoes.
Date
28/10/2021
Place
Yacaré Store in Madrid, Spain
Language
Spanish
Evicence
Impact Reached people / entities
450
Impact estim behavior change
135
Used material
LKG container
ACTIVITY
Live broadcast of the first KANNA GREEN HOUR on the television program MADRID DIRECTO (TELEMADRID TV)
Date
28/10/2021
Place
Tv
Language
Spanish
Evicence
Observ.
Recording from 1h 4′ to 1h 8′
Used material
Manufacturing tools, Notice board
ACTIVITY
News published in ‘Global Fashion’. International professional magazine reporting the first KANNA GREEN HOUR
Press article presenting the LIFE KANNA GREEN project at the Mediterranea fashion show published on the website of the Spanish Association of Social and Solidarity Economy Recovery Workers
Press article presenting the LIFE KANNA GREEN project published in the national Spanish magazine SEMANA (paper publication)
Date
06/06/2022
Language
Spanish
Evicence
Impact Reached people / entities
120,000
Impact estim behavior change
6,000
ACTIVITY
Presentation of the LKG project to international buyers, national buyers and other visitors at YOUTE – Jute Arts Festival. The 2nd prototype of this project was also exhibited. 2 collection containers were installed with which 160kg of footwear was collected at the end of its useful life, which will be given a second life.
Date
08/06/2022 to 11/06/2022
Language
Spanish
Evicence
Impact Reached people / entities
2,200
Impact estim behavior change
660
Used materials
Kanna Green Shoes (2nd prototype) and LKG container
ACTIVITY
Publication in the digital news magazine “7 days Alhama” in which the LKG project is referred to
Appearance in the program “Stay with me” on regional television 7 Region of Murcia (min 46:30 to 55:00). Where in addition to disseminating the main characteristics, objectives and actions of the project, the 2nd prototype (summer model) was presented.
Presentation at the Micam international footwear fair (Milan – Italy) of the LIFEKANNAGREEN project to buyers, distributors and retailers. The 3rd prototype was also exhibited and conversations began with different distributors and retailers to position the sustainable prototypes of this project and participate in the collection campaign.
Date
20/09/2022 to 22/09/2022
Language
Spanish-English-Italian
Evicence
Impact Reached people / entities
354
Impact estim behavior change
106
Used materials
Kanna Green Shoes (3nd prototype) and LKG container
ACTIVITY
Publication of a news item presenting the LKG project