ACTIVITY

Report in a news program on national tv ‘La Sexta’ about Life Kanna Green project
Date
15/03/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

2.586.000

Impact estim behavior change

129.300

Observ.

Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)

Used material

Manufacturing tools, Notice board

 

ACTIVITY

Report in a news program on regional public tv ‘7tv’ about Life Kanna Green project
Date
10/04/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

29.000

Impact estim behavior change

1.450

Observ.

Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)

Used material

Manufacturing tools, Notice board

 

ACTIVITY

News in MURCIA.COM: “Asociación Proyecto Abraham favorece el empleo de inserción con su empresa Cambio Circular”
Date
30/04/2021
Place
News web
Language
Spanish
Evicence

MURCIA.COM

Observ.

Regional news web

 

ACTIVITY

Project presentation in YOUTE FESTIVAL footwear fair in Caravaca-Murcia-Spain
Date
08/07/2021
Place
Ateneo Caravaca – Youte Festival & online
Language
Spanish
Evicence

PRESENTATION LKG

Impact Reached people / entities

92

Impact estim behavior change

28

Observ.

Recording from 59′ to 1h15′

Used material

Conference hall, roll up, media tools, sound, computers tools

 

ACTIVITY

News published in ‘Global Fashion’. International professional magazine
Date
20/07/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence

LifeKannaGreen: Recogida de calzado para reciclar

 
Impact Reached people / entities

5.000

Impact estim behavior change

750

 

ACTIVITY

News published in ‘Yo Dona’ – ‘El Mundo’ newspapper
Date
25/07/2021
Place
News web
Language
Spanish
Evicence

ELMUNDO.ES (YODONA)

Impact Reached people / entities

1.020

Impact estim behavior change

501

Observ.

National paper & online newspaper “2nd in difussion in Spain

 

ACTIVITY

News published in ‘Hola’ lifestyle magazine web
Date
03/09/2021
Place
News web
Language
Spanish
Evicence

HOLA.COM

Impact Reached people / entities

94.915

Impact estim behavior change

4.746

Observ.

Online version of the main lifestyle&fashion Spanish magazine

 

ACTIVITY

Video LKG project – presentation in MOMAD MADRID fashion fair “Moda con Sentido”
Date
18/09/2021
Place
IFEMA Madrid & online
Language
Spanish – English
Evicence

FACEBOOK POST

Impact Reached people / entities

450

Impact estim behavior change

135

Observ.

Video has been shown others fairs & events. It is accesible in LKG YOUTUBE channel:

Used material

Conference hall, roll up, media tools, sound, computers tools

 

ACTIVITY

Presentation of LKG CONTAINER to shops & retailers in MICAM MILANO fair
Date
19/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence

FACEBOOK POST

Impact Reached people / entities

246

Impact estim behavior change

74

Used material

MICAM stand – Tv – notice board – recycled carton LKG container – LKG brochoures Kanna triptico DEF

 

ACTIVITY

News published in ‘Pinker Moda’. International professional magazine about the LKG presentation in MOMAD
Date
20/09/2021
Place
News web
Language
Spanish
Evicence

Descubre las actividades del Foro Momad 4.0 by Correos

Impact Reached people / entities

670

Impact estim behavior change

101

 

ACTIVITY

Presentation of LKG project to Italian press & influencers at PALAZZO TURATI Milano
Date
20/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence

Impact Reached people / entities

89

Impact estim behavior change

27

Used material

Palazzo, stand, LKG container, LKG brochoures Kanna triptico DEF

 

ACTIVITY

LKG Container pressentation in greece shoe stores
Date
22/09/2021
Place
Instagram presentation
Language
Greek
Evicence

INSTAGRAM POST

Impact Reached people / entities

154.400

Impact estim behavior change

7.720

Used material

LKG container

 

ACTIVITY

LKG technical coordinator Radio interview in ONDA REGIONAL DE MURCIA – public regional radio
Date
22/09/2021
Place
Interview
Language
Spanish
Evicence

INTERVIEW IN ONDA REGIONAL RADIO

Impact Reached people / entities

12.000

Impact estim behavior change

600

 

ACTIVITY

Delivery of the containers to stores and presentation of the collection campaign in 5 shoe stores in Spain
Date
27/09/2021
Place
5 locations in Spain
Language
Spanish
Evicence

Impact Reached people / entities

350

Impact estim behavior change

105

Used material

LKG container

 

ACTIVITY

Delivery of the containers to stores and presentation of the collection campaign in 3 shoe stores in France
Date
27/09/2021
Place
3 locations in France
Language
French
Evicence
Impact Reached people / entities

225

Impact estim behavior change

68

Used material

LKG container

 

ACTIVITY

Post on Instagram by Carmen Chaparro, TV news presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

150.000

Impact estim behavior change

2.500

 

ACTIVITY

Post on Instagram by Lucia Heredero, journalist specialized in fashion and lifestyle, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

6.908

Impact estim behavior change

345

 

ACTIVITY

Post on Instagram by Flora González, TV weather presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

113.000

Impact estim behavior change

5.650

 

ACTIVITY

Post on Instagram by Mónica Hoyos, spanish celebrity, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

180.000

Impact estim behavior change

9.000

 

ACTIVITY

Realization of the first KANNA GREEN HOUR in Yacaré store in Madrid, Spain. The presentation of the LKG project is made, sensitizing users through the recycling of used footwear in LKG containers, accessing the participation every 5 minutes of raffles for new pairs of KANNA GREEN shoes.
Date
28/10/2021
Place
Yacaré Store in Madrid, Spain
Language
Spanish
Evicence

Impact Reached people / entities

450

Impact estim behavior change

135

Used material

LKG container

 

ACTIVITY

Live broadcast of the first KANNA GREEN HOUR on the television program MADRID DIRECTO (TELEMADRID TV)
Date
28/10/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

2.586.000

Impact estim behavior change

129.300

Observ.

Recording from 1h 4′ to 1h 8′

Used material

Manufacturing tools, Notice board

 

ACTIVITY

News published in ‘Global Fashion’. International professional magazine reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence

GLOBAL FASHION EXPORT

Impact Reached people / entities

5.000

Impact estim behavior change

250

 

ACTIVITY

News published in MURCIA.COM reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
News web
Language
Spanish
Evicence

MURCIA.COM

Impact Reached people / entities

3.528

Impact estim behavior change

176

 

ACTIVITY

News published in GLOBAL FASHION EXPORT reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence

Recolectar y reciclar calzado con LifeKannaGreen

Impact Reached people / entities

5.000

Impact estim behavior change

750

 

ACTIVITY

News published in the digital magazine RD Calzado (Spanish footwear magazine) reporting the first KANNA GREEN HOUR
Date
03/11/2021
Place
Professional magazine online
Language
Spanish
Evicence

RD CALZADO

Impact Reached people / entities

2.500

Impact estim behavior change

125

ACTIVITY

Presentation of the new KANNA GREEN footwear collection at the “PASARELA MEDITERRANEA” fashion show
Date
14/11/2021
Place
Fashion show in Murcia
Language
Spanish
Evicence

https://www.proyectoabraham.org/2021/11/30/la-acid-collection-desfila-en-la-pasarela-mediterranea/

Impact Reached people / entities

720

Impact estim behavior change

216

Used materials

New collection of footwear KANNA GREEN

 

ACTIVITY

Seminar at the Mediterranean IES in Cartagena informing about the labor insertion developed in “CAMBIO CIRCULAR” and the LIFE KANNA GREEN project
Date
16/11/2021
Place
IES Cartagena
Language
Spanish
Evicence

Impact Reached people / entities

45

Impact estim behavior change

14

 

ACTIVITY

LKG technical coordinator Radio interview in ESRADIO – national radio
Date
17/11/2021
Place
Interview
Language
Spanish
Evicence

ESRADIO

Impact Reached people / entities

132.000

Impact estim behavior change

6.600

 

ACTIVITY

LKG technical coordinator interview in “VIVA LA VIDA” – national paper magazine
Date
29/11/2021
Place
National paper magazine
Language
Spanish
Evicence

Interview p. 90

interview p. 91 – 92

Impact Reached people / entities

112.000

Impact estim behavior change

5.600

 

ACTIVITY

Publication in the digital magazine Avenue Illustrated of an article that shows the project
Date
01/12/2021
Place
Spanish online magazine
Language
Spanish
Evicence

Impact Reached people / entities

20.000

Impact estim behavior change

1.000

 

ACTIVITY

Related publication in SEMANA, Spanish national paper magazine, of a Kanna Green boot in the fashion section
Date
10/12/2021
Place
Spanish paper magazine
Language
Spanish
Evicence

SEMANA

Observations

Photograph of model Kanna Green appears without comment

 

ACTIVITY

Related publication in the digital magazine Silhouette Donna of an article that shows the fashion trends of the market referring to the project
Date
29/12/2021
Place
Spanish paper magazine
Language
Spanish
Evicence
Silhouette Donna

 

ACTIVITY

Appearance of a shoe model Kanna Green in the fashion magazine INSTYLE
Date
01/01/2022
Place
Spanish paper magazine
Language
Spanish
Evicence
INSTYLE

Observations

Photograph of model Kanna Green appears without comment

 

ACTIVITY

Publication of an article by Laura Opazo on sustainable fashion in the general magazine “Viva la Vida”
Date
05/01/2022
Place
Spanish paper magazine
Language
Spanish
Evicence
VIVA LA VIDA
Impact Reached people / entities

135.000

Impact estim behavior change

6.750

 

ACTIVITY

Publication of an article by Laura Opazo on sustainable fashion in the “Sustainability” section of the website www.eltiempo.es
Date
13/01/2022
Place
Spanish web
Language
Spanish
Evicence
www.eltiempo.es
Impact Reached people / entities

23.000

Impact estim behavior change

1.150

 

ACTIVITY

Face-to-face presentation of the project at the international footwear fair MOMAD, in Madrid
Date
05/02/2022
Place
International Textile, Footwear and Accessories Fair MOMAD (Madrid, Spain)
Language
Spanish
Evicence
Impact Reached people / entities

40

Impact estim behavior change

12

Used materials

Conference hall, roll up, media tools, Kanna Green Shoes, LKG container

 

ACTIVITY

Realization of a face-to-face and online workshop on the project at the Murcia Circular Economy Fair
Date
10/02/2022
Place
Murcia circular economy fair (Murcia, Spain)
Language
Spanish
Evicence
Impact Reached people / entities

560

Impact estim behavior change

168

Used materials

Conference hall, roll up, media tools, Kanna Green Shoes, LKG container

 

ACTIVITY

Presentation at the MICAM footwear fair in Milan (Italy) of the LKG project to clients, potential clients and the international press.
Date
13/03/2022 to 15/03/2022
Place
MICAM footwear fair (Milan, Italy)
Language
Italian, Spanish and English
Evicence
Impact Reached people / entities

1.220

Impact estim behavior change

366

Used materials

LKG container

 

ACTIVITY

Publication of an article in the digital magazine semana.com presenting the project and the new LKG collections
Date
27/03/2022
Place
Digital magazine Semana.com
Language
Spanish
Evicence
Semana.com
Impact Reached people / entities

38.500

Impact estim behavior change

1.925

 

ACTIVITY

Segmented delivery to Spain, USA, UK and the rest of Europe of the “Life Kanna Green” project NEWSLETTER
Date
22/04/2022
 
Language
English and spanish
Evicence
Impact Reached people / entities

1,426

Impact estim behavior change

71

Observ.

Newsletter statistics

Used material

LKG Newsletter

 

ACTIVITY

Presentation of the Life Kanna Green footwear at the Sustainable Fashion Week in Murcia (Spain)
Date
23/04/2022
 
Language
Spanish
Evicence
Impact Reached people / entities

1,600

Impact estim behavior change

480

Used material

LKG footwear

 

ACTIVITY

Press article presenting the LIFE KANNA GREEN project at the Mediterranea fashion show published on the website of the Spanish Association of Social and Solidarity Economy Recovery Workers
Date
22/05/2020
Language
Spanish
Evicence
Impact Reached people / entities

2,600

Impact estim behavior change

130

 

ACTIVITY

Press article presenting the LIFE KANNA GREEN project published in the national Spanish magazine SEMANA (paper publication)
Date
06/06/2022
Language
Spanish
Evicence
Impact Reached people / entities

120,000

Impact estim behavior change

6,000