ACTIVITY

Report in a news program on national tv ‘La Sexta’ about Life Kanna Green project
Date
15/03/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

2.586.000

Impact estim behavior change

129.300

Observ.

Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)

Used material

Manufacturing tools, Notice board

 

ACTIVITY

Report in a news program on regional public tv ‘7tv’ about Life Kanna Green project
Date
10/04/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

29.000

Impact estim behavior change

1.450

Observ.

Broadcasted in 2 editions: 14h & 20h. Data source: Kantar Media (AM)

Used material

Manufacturing tools, Notice board

 

ACTIVITY

News in MURCIA.COM: “Asociación Proyecto Abraham favorece el empleo de inserción con su empresa Cambio Circular”
Date
30/04/2021
Place
News web
Language
Spanish
Evicence

MURCIA.COM

Impact Reached people / entities

3.668

Impact estim behavior change

183

Observ.

Regional news web

 

ACTIVITY

Project presentation in YOUTE FESTIVAL footwear fair in Caravaca-Murcia-Spain
Date
08/07/2021
Place
Ateneo Caravaca – Youte Festival & online
Language
Spanish
Evicence

PRESENTATION LKG

Impact Reached people / entities

92

Impact estim behavior change

28

Observ.

Recording from 59′ to 1h15′

Used material

Conference hall, roll up, media tools, sound, computers tools

 

ACTIVITY

News published in ‘Global Fashion’. International professional magazine
Date
20/07/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence

LifeKannaGreen: Recogida de calzado para reciclar

 
Impact Reached people / entities

5.000

Impact estim behavior change

750

 

ACTIVITY

News published in ‘Yo Dona’ – ‘El Mundo’ newspapper
Date
25/07/2021
Place
News web
Language
Spanish
Evicence

ELMUNDO.ES (YODONA)

Impact Reached people / entities

1.020

Impact estim behavior change

501

Observ.

National paper & online newspaper “2nd in difussion in Spain

 

ACTIVITY

News published in ‘Hola’ lifestyle magazine web
Date
03/09/2021
Place
News web
Language
Spanish
Evicence

HOLA.COM

Impact Reached people / entities

94.915

Impact estim behavior change

4.746

Observ.

Online version of the main lifestyle&fashion Spanish magazine

 

ACTIVITY

Video LKG project – presentation in MOMAD MADRID fashion fair “Moda con Sentido”
Date
18/09/2021
Place
IFEMA Madrid & online
Language
Spanish – English
Evicence

FACEBOOK POST

Impact Reached people / entities

450

Impact estim behavior change

135

Observ.

Video has been shown others fairs & events. It is accesible in LKG YOUTUBE channel:

Used material

Conference hall, roll up, media tools, sound, computers tools

 

ACTIVITY

Presentation of LKG CONTAINER to shops & retailers in MICAM MILANO fair
Date
19/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence

FACEBOOK POST

Impact Reached people / entities

246

Impact estim behavior change

74

Used material

MICAM stand – Tv – notice board – recycled carton LKG container – LKG brochoures Kanna triptico DEF

 

ACTIVITY

News published in ‘Pinker Moda’. International professional magazine about the LKG presentation in MOMAD
Date
20/09/2021
Place
News web
Language
Spanish
Evicence

Descubre las actividades del Foro Momad 4.0 by Correos

Impact Reached people / entities

670

Impact estim behavior change

101

 

ACTIVITY

Presentation of LKG project to Italian press & influencers at PALAZZO TURATI Milano
Date
20/09/2021
Place
MICAM MILANO (Italia)
Language
Spanish-English-Italian
Evicence

Impact Reached people / entities

89

Impact estim behavior change

27

Used material

Palazzo, stand, LKG container, LKG brochoures Kanna triptico DEF

 

ACTIVITY

LKG Container pressentation in greece shoe stores
Date
22/09/2021
Place
Instagram presentation
Language
Greek
Evicence

INSTAGRAM POST

Impact Reached people / entities

154.400

Impact estim behavior change

7.720

Used material

LKG container

 

ACTIVITY

LKG technical coordinator Radio interview in ONDA REGIONAL DE MURCIA – public regional radio
Date
22/09/2021
Place
Interview
Language
Spanish
Evicence

INTERVIEW IN ONDA REGIONAL RADIO

Impact Reached people / entities

12.000

Impact estim behavior change

600

 

ACTIVITY

Delivery of the containers to stores and presentation of the collection campaign in 5 shoe stores in Spain
Date
27/09/2021
Place
5 locations in Spain
Language
Spanish
Evicence

Impact Reached people / entities

350

Impact estim behavior change

105

Used material

LKG container

 

ACTIVITY

Delivery of the containers to stores and presentation of the collection campaign in 3 shoe stores in France
Date
27/09/2021
Place
3 locations in France
Language
French
Evicence
Impact Reached people / entities

225

Impact estim behavior change

68

Used material

LKG container

 

ACTIVITY

Post on Instagram by Carmen Chaparro, TV news presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

150.000

Impact estim behavior change

2.500

 

ACTIVITY

Post on Instagram by Lucia Heredero, journalist specialized in fashion and lifestyle, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

6.908

Impact estim behavior change

345

 

ACTIVITY

Post on Instagram by Flora González, TV weather presenter, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

113.000

Impact estim behavior change

5.650

 

ACTIVITY

Post on Instagram by Mónica Hoyos, spanish celebrity, presenting the first LIFE KANNA GREEN HOUR
Date
28/10/2021
Place
Instagram
Language
Spanish
Evicence

Impact Reached people / entities

180.000

Impact estim behavior change

9.000

 

ACTIVITY

Realization of the first KANNA GREEN HOUR in Yacaré store in Madrid, Spain. The presentation of the LKG project is made, sensitizing users through the recycling of used footwear in LKG containers, accessing the participation every 5 minutes of raffles for new pairs of KANNA GREEN shoes.
Date
28/10/2021
Place
Yacaré Store in Madrid, Spain
Language
Spanish
Evicence

Impact Reached people / entities

450

Impact estim behavior change

135

Used material

LKG container

 

ACTIVITY

Live broadcast of the first KANNA GREEN HOUR on the television program MADRID DIRECTO (TELEMADRID TV)
Date
28/10/2021
Place
Tv
Language
Spanish
Evicence

Impact Reached people / entities

2.586.000

Impact estim behavior change

129.300

Observ.

Recording from 1h 4′ to 1h 8′

Used material

Manufacturing tools, Notice board

ACTIVITY

News published in ‘Global Fashion’. International professional magazine reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
Professional magazine paper&online
Language
Spanish – Portuguesse
Evicence

GLOBAL FASHION EXPORT

Impact Reached people / entities

5.000

Impact estim behavior change

250

ACTIVITY

News published in MURCIA.COM reporting the first KANNA GREEN HOUR
Date
02/11/2021
Place
News web
Language
Spanish
Evicence

MURCIA.COM

Impact Reached people / entities

3.528

Impact estim behavior change

176

ACTIVITY

News published in the digital magazine RD Calzado (Spanish footwear magazine) reporting the first KANNA GREEN HOUR
Date
03/11/2021
Place
Professional magazine online
Language
Spanish
Evicence

RD CALZADO

Impact Reached people / entities

2.500

Impact estim behavior change

125